Role: Freelance Social Media Manager for @artangels on Instagram and TikTok
Initially brought on as a freelance content creator for a single event, secured a full-time role as the company’s first Social Media Manager by developing and pitching a high-impact Reels strategy using analytics, emerging trends, and SEO optimization. Spearheaded a new content approach that revitalized audience growth, increasing Instagram followers by 20% in just two months after they experienced a two-year stagnation.
Favorite Tools:
Editing: CapCut, Funimate, Lightroom
Original Content Examples
Art Angels is an LA-based gallery internationally renowned for their curation of contemporary artists. Due to the nature of their business and a boutique team, one of the co-founders solely managed the social media marketing, relying on photographs to build awareness and acquire customers. When I joined the team, there was a hesitation to begin posting Instagram Reels because they had seen minimal engagement before. However, targeting sounds and styles of trending luxury lifestyle content on Instagram and TikTok, the audience quickly adapted to a transition in content strategy.
While at Art Angels, I created content using my DSLRs and iPhone to bring together a variety of static posts, carousels, and Reels, producing several new concepts daily. Links to original content examples can found below:
